Tuesday 25 December 2012

Creative Studies Week 10

Today our lesson title is about the INTRODUCTION TO ADVERTISING ...



Advertising is paid persuasive communication and uses non-personal mass media to reach broad audiences to connect an identified sponsor with a target audience.


Five basic components:

  • Paid communication
  • Sponsor is identified
  • Tries to persuade or influence
  • Reaches a large audience
  • Conveyed through impersonal mass media

Key Concepts of Advertising
  • Strategy
  • Creative idea
  • Execution
  • Media

Roles of Advertising
  • Marketing
  • Communication
  • Economic
  • Societal

Types of Advertising
  • Brand advertising

  • Retail or Local advertising

  • Direct-Response advertising

  • Business-to-Business advertising

  • Institutional advertising

  • Non-profit advertising

  • Public Service advertising




The advantages and Disadvantages about Advertising.




Advantages:

Advertising has many merits.It produces a recommend for better standard of living.It sets up before a person the objective of a superior home, better clothing and better food. It brings the producer and the purchaser seal together. It boots up business and promotes business activity.

Disadvantages:

Some opponents call it a competitive swindle. Some of the advertising mislead people and they are enthralling to buy inferior things. Nevertheless, the case for advertising is stronger than the case against it has alleviated business and has increased the volume of trade.





Creative Studies Week 9

Today, lecturer Yap give the lesson about the title Communication Theory, Verbal & Non-verbal Communication and Theory of Signs, Introduction of Gestalt Theory.

Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.

Verbal communication is one way for people to communicate face-to-face.  Some of the key components of verbal communication are sound, words, speaking, and language. 



Non-verbal communication describes the process of conveying meaning in the form of non-word messages.







Theory of signs or semiotics including  semiology, is the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. 







The Gestalt Theory is a psychology term which means "unified whole".
There are a lot of principles that about the Gestalt Theory....

1. Similarity = the object look similar




2.  Continuation = the eye is compelled to move through one object and continue to another object.


3. Closure = when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information.



4. Proximity =  when elements are placed close together. They tend to be perceived as a group.







5. Figure = clearly perceived as figure with the surrounding white space ground.







Creative Studies Week 8

Today our lesson is teaching by lecturer Radzi Bedu.
The topic of today is RANDOM WORLD AND ASSOCIATION.

We have the exercise need to do it, the title is HOW TO MAKE A PERSON STOP SMOKING IN 6 MONTHS.....




Situation/Problem : How to make a person stop smoking in 6 months?
Random Worlds   : Traffic Light


My idea to make a person stop smoking in 6 months with use the concept traffic light is like this....
Please looking at the picture that I provided below....



Green part : Cigarette will give the warning about the negative effect after smoking....

Orange part : Cigarette start to remind you , and start to block you to avoid you continue smoking...

Red part : Cigarette will show the notification that about the HEALTH HAZARDS OF SMOKING....

3 parts of this give the function that prevent you continue smoking and remind you need to take care your health , and try to hinder you even stop smoking.





Saturday 8 December 2012

Creative Studies Week 7

During this week, we learned a lot of creative and funny ideas.
The interesting is JUXTAPOSITIONS.....
How I can imagine the mergers when going wrong....
erh....so difficult to imagine....><''





funny right???XP

Beside that, we have been give a few of task, one of it is write about the love poem that about CHILLI..

Chilli, you are my taste.
you give me the hot
and give me the spicy
such like the fire
burning in my mind

Chilli, you are my life
I will throw heat in
to match my rice
to make it nice
every times

Chilli,
you are my taste
you are my life
I cannot live
without you.



Is it funny????hahaa....

In addition, we also have another task as our homework..There are we have to write the poem based on the mortar and pestle..And the poem's topic is describe the Man and Woman..OMG...how to do it????????
Mortar and Pestle
wonderful when stay together
but useless when separated each other

Mortar and Pestle
very much like the husband and wife
love each other
and 
never separate 
in there life.











Thursday 29 November 2012

Creative Studies Week 6

Mortar and Pestle


A mortar and pestle is a tool used to crush, grind, and mix solid substances. The pestle is a heavy bat-shaped object, the end of which is used for crushing and grinding. The mortar is a bowl, typically made of hard wood, ceramic or stone. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle.


If this object even seen by people before, what would the people think it and what does the people can do???
For me, I would think and do it like the picture that I provided....



---------------------------------------------------------------------------------

1. School

  • Mortar use to keep the chalk that use in class.
  • Pestle use to remove the dust from the duster after finish clean up the blackboard.


2. Coconut

  • Mortar use to keep the coconut to make it balance.
  • Pestle use to open the coconut.



3. Fashion

  • Pestle use to hold the mortar.
  • Put the light bulb inside the mortar.














Saturday 24 November 2012

Creative Studies Week 5

Today lesson is about the title Mind Mapping.





Mind mapping is a highly effective way of getting information in and out of your brain. Mind mapping is a creative and logical means of note-taking and note-making that literally "maps out" your ideas.

All Mind Maps have some things in common. They have a natural organizational structure that radiates from the center and use lines, symbols, words, color and images according to simple, brain-friendly concepts. Mind mapping converts a long list of monotonous information into a colorful, memorable and highly organized diagram that works in line with your brain's natural way of doing things.

One simple way to understand a Mind Map is by comparing it to a map of a city. The city center represents the main idea; the main roads leading from the center represent the key thoughts in your thinking process; the secondary roads or branches represent your secondary thoughts, and so on. Special images or shapes can represent landmarks of interest or particularly relevant ideas.

The Mind Map is the external mirror of your own radiant or natural thinking facilitated by a powerful graphic process, which provides the universal key to unlock the dynamic potential of the brain.

---------------------------------------------------------------------------------

Mind mapping, introduced by Tony Buzan is a great tool for idea generation and brainstorming. It enhance both sides of the human brain and widely used in taking notes, research or generating new ideas. A creative Mind Map is able to stimulate and create interest to the individual and also to the viewer.


Tony Buzan is an English author and educational consultant. He is a proponent of the techniques of Mind Mapping and mental literacy. Buzan was born in Palmers Green, Enfield, Middlesex. He is an alumnus of Kitsilano Secondary School in Vancouver, where he was Head Boys Prefect 1959-60. His brother is the academic Barry Buzan. He is a promoter of mnemonic systems and Mind Mapping techniques. He launched his own software program to support Mind Mapping called iMindMap in December 2006. His website cites trademarks on the phrase 'Mind Maps'.
Following his 1970s series "Use Your Head" for the BBC, many of his ideas have been set into his series of five books: Use Your Memory, Master Your Memory, Use Your Head, The Speed Reading Book and The Mind Map Book. He has since authored or co-authored over 100 books that have appeared in 30 languages.
As a popular psychology author, Tony Buzan has written on subjects relating to the brain, "genius quotient (GQ)", spiritual intelligence, memory, creativity and speed reading. He is the founder and President of the Brain Foundation (not to be confused with various medical-related bodies with the same name) and also the Brain Trust Charity, the World Memory Championships and the World Championships of the Brain. He was a co-founder of London's Mind Body Spirit Festival as well as the Mind Sports Olympiad.

---------------------------------------------------------------------------------

There are Two type of Mind Map that we learn in class, there are Logical Mind Mapping and Associated Mind Mapping...

The Logical Mind Maping is directly connected to stereotypes. The Logical mind maping comprises of solely stereotype words. Which means that every word or image that is put within the mind map is directly related to the central subject through its links.

Example of Logical Mind Mapping...



The rules of Logical Mind Mapping

  • We always have the subject in the centre of the page
  • We should make the subject looks dominant than the rest of the words and images.
  • Focus on the main categories before executing on mind map
  • Put the exact images beside the words as to make it clear upon the word itself.
  • The ideal mind map is to be shaped like a roots of a tree,branching out from a center.





The Associated Mind Mapping is able to generate random words and also show the links between words that seemingly have no connection.

Example of Associated Mind Mapping...



The rules of Associated mind mapping

  • Let your mind relaxed and opened.
  • Start off with the subject dominating the whole thing.
  • Immediately branch off  to main catagories as you would in a logical mind map.
  • Pick a link and start expanding.write anything that comes to your mind.
  • Associated mind map supposed to be fast.
  • Have fun in generating the points.



---------------------------------------------------------------------------------

The five essential characteristics of Mind Mapping:

  1. The main idea, subject or focus is crystallized in a central image.
  2. The main themes radiate from the central image as 'branches'.
  3. The branches comprise a key image or key word drawn or printed on its associated line.
  4. Topics of lesser importance are represented as 'twigs' of the relevant branch.
  5. The branches form a connected nodal structure.
---------------------------------------------------------------------------------

Buzan suggests the following guidelines for creating mind maps:

  1. Start in the center with an image of the topic, using at least 3 colors.
  2. Use images, symbols, codes, and dimensions throughout your mind map.
  3. Select key words and print using upper or lower case letters.
  4. Each word/image is best alone and sitting on its own line.
  5. The lines should be connected, starting from the central image. The central lines are thicker, organic and thinner as they radiate out from the centre.
  6. Make the lines the same length as the word/image they support.
  7. Use multiple colors throughout the mind map, for visual stimulation and also to encode or group.
  8. Develop your own personal style of mind mapping.
  9. Use emphasis and show associations in your mind map.
  10. Keep the mind map clear by using radial hierarchy, numerical order or outlines to embrace your branches.
---------------------------------------------------------------------------------

Mind maps can be used for:
  1. Problem solving
  2. Outline/framework design
  3. Structure/relationship representations
  4. Anonymous collaboration
  5. Marriage of words and visuals
  6. Individual expression of creativity
  7. Condensing material into a concise and memorable format
  8. Team building or synergy creating activity
  9. Enhancing work morale






Friday 23 November 2012

Creative Studies Week 4

So far as well, we already reach week 4 in semester two...
Today, we are study about the History Of Creativity And Its Significance To The Society and teaching by our dear lecturer Mr.Mustafa.

CS Blog Topics Week 4
Our topics of assignment in this week is....

  1. What TRAITS made them creative??
  2. What ENVIRONMENTAL condition existed??
  3. What was the PROCESS of creativity?? 
I would like to talk Tang Dynasty of China. The Tang Dynasty is the most influential empire of China’s civilization. During the Tang Dynasty, China achieved the peak of its civilization and became the center of trade in the east. The legacy of this empire has made lots of contributions to the modern world and present generations. The Tang Dynasty achievements have contributed a dynamic impact in our world today. The emperors of Tang have imposed a strong foundation on their government as the leaders were according to education and merits.

File:Tang Dynasty circa 700 CE.png

The Tang Dynasty, created during the rift left by the ruthless leadership of the Han Dynasty, ushered in what many consider to have been China’s golden age.

At its peak, the vast Tang Dynasty stretched from the Tarim Basin to the Korean Peninsula, and from Mongolia south into what is currently Vietnam.

The far reaching Tang Dynasty territory included its capital city of Chang’an, centered in the midst of the empire with over one million inhabitants and was considered the largest city on earth at that time.

---------------------------------------------------------------------------------


The calendar is closely related with the development of the astronomy. China is one of the first countries that see the emergence of astronomy, as well as the calendar. As far as 5,000 years ago, China had the lunisolar calendar, which indicated that each year had 366 days.

In the Tang Dynasty (618-907), famous monk Yi Xing compiled the Dayan Calendar, the most comprehensive and thorough calendar in the Chinese history. The almanac consisted of 7 parts, explaining in details how to calculate the new moon, full moon, 24 solar terms, the movement of the sun and the moon, etc. The calendar had great influences as all the later ones were revised according to it before the introduction of western calendar.

---------------------------------------------------------------------------------

During the period of Tang Dynasty from 618 to 907, many inventions were made in the field of medicine, engineering, and the sciences.

Inventions in the Field of Engineering
During the Tang period, an engineer named Yi-Xing invented the world’s first clockwork escapement mechanism, which counts the number of oscillations for timekeeping. This mechanism consists of a clepsydra clock and waterwheel to rotate armillary sphere and connected it to a mechanically timed bell that gets struck every hour. This arrangement is known as the famous Astronomical clock.

Many mechanical inventions were discovered during the Tang era. One of such mechanical device was the invention of Wine server; it was carved out of iron and placed on a lacquered-wooden tortoise frame. This mechanical device consists of a hydraulic pimp that draws wine out of a metal headed faucet.

Developments in the Field of Medicine
One of the authors of medicine in the Tang period identified that the persons who are suffering from Diabetes had excessive sugar levels in the urine. Discoveries in treating goiters were made during this period. They found that thyroid glands of sheep and pigs can be successfully used treat Goiters; these thyroid extracts were not used until 1890 in the west.

The Invention of Gun Powder
During the Tang Dynasty, an alchemist mixed 75 parts of saltpeter, 10 parts of sulfur, and 15 parts of charcoal. This mixture did not contain any life-threatening properties but exploded with a flash when exposed to open flame which hence led to the discovery of gunpowder.


The First Gas cylinders
During Tang dynasty, natural gas was collected through bamboo tubes and transported the gas around dozens of kilometers. These were the first natural gas cylinders known to the world ever.

Air Conditioning
In 747, during Tang Dynasty an emperor had a cool hall that was built in the imperial palace. This cool hall had device known as Tang-Yulin, which had water-powered fan wheels that functioned like air conditioning and also had rising jet streams of mountain water.

Invention of Porcelain
A Chinese alchemist during the period of Tang Dynasty invented cream called porcelain. It was a dust repelling and waterproof cream that works like vanish for clothes, weapons, silk materials and for polishing bronze mirrors. This ceramic material was invented by Chinese in the Tang Period.

Horse and rider, Tang dynasty (618–906), early 8th century
China
Earthenware with three-color (sancai) glaze and pigment


Flask, Tang dynasty (618–906), ca. 9th century
China
Stoneware with suffused glaze

Buddha Vairocana (Dari), Tang dynasty (618–906), early 8th century
China
Gilt leaded bronze, lost-wax cast
---------------------------------------------------------------------------------

Besides the invention in Tang Dynasty, one of the creative traits is ceramic plate.

Chinese ceramic plate shows a continuous development since the pre-dynastic periods, and is one of the most significant forms of Chinese art. China is richly endowed with the raw materials needed for making ceramics. The first types of ceramics were made during the Palaeolithic era. Chinese Ceramics range from construction materials such as bricks and tiles, to hand-built pottery vessels fired in bonfires or kilns, to the sophisticated Chinese porcelain wares made for the imperial court. Porcelain is so identified with China that it is still called "china" in everyday English usage.
Most later Chinese ceramics, even of the finest quality, were made on an industrial scale, thus few names of individual potters were recorded. Many of the most renowned workshops were owned by or reserved for the Emperor, and large quantities of ceramics were exported as diplomatic gifts or for trade from an early date.

File:Plat rond Dynastie Tang Musée Guimet 2418.jpg

File:Plat à offrandes Chine Musée Guimet 2418 1.jpg

File:Plat à offrandes Chine Musée Guimet 2418 2.jpg

File:Plat à offrandes Chine Musée Guimet 2418 3.jpg


Ceramic Plate Tang Dynasty is definitely one more expression of Tang Dynasty art.

---------------------------------------------------------------------------------

Tang dynasty paid much attention on environment protection. forests were planted and water systems were constructed at that time. 
the harmonious environment helped a lot in the development of economy.

The Grand Canal during the Tang Dynasty


As it had only recently been created as one continuous waterway during the previous years of the Fallen Sui Dynasty, the Grand Canal of the Tang Dynasty roughly equates to the path of the original Sui Dynasty Canal.
After the pacification of the Empire, during the Tang Dynasty some stretches of the Canal were changed creating short-cuts and reducing traveling Time along the Canal. The Grand Canal of the Tang Dynasty thus connected 4 vital Provincial Areas, which are in current day Zhejiang Province, Jiangsu Province, Shandong Province and finally Hebei Province. Beijing the ancient seat of Yan at the time was not yet an important Capital. In Fact, the there was no City of Beijing at the Time, and the Beijing Area of what is now Hebei was sparsely populated and of  lesser importance. Hence, the Beijing Area was not connected to the Grand Canal during the Tang Era.

With the task of restoring and reopening the Canal and Roads done, the Tang could start to look outside their Empire. Among things, they would seek to restore the lucrative Trade Routes to the West, the Silk Road first opened and maintained by the Han Dynasty (206 BC - 220 AD) but since lost to the Influence of the annoying Nomadic Tribes of the North and West, the Xiong-Nu.
The Struggle with the Nomadic Tribes for dominance and control over the West, and in fact the Chinese Heartlands as well, started in earnest during the Han Dynasty and would span well over a 1000 years before the Han Chinese gained Final Victory during the Qing Dynasty.



By the time of the T'ang Dynasty, in the 600s AD, people were bringing together the Buddhist and Taoist traditions in China to create a new unified Chinese artistic style. At the Longmen Caves, sculptors carved many Buddhas and bodhisatvas in this new style. The T'ang emperors also built themselves a beautiful new capital city at Chang'an.

Longmen Caves         
Longmen Caves (493-900 AD)

    Tang Dynasty pagoda
Kunming East Pagoda (ca. 850 AD)

Buildings in the Tang Dynasty's time were mostly huts and palaces. This was mainly because there were two levels of richness in China at the time. Very rich and very poor. The people of the Tang Dynasty had to build their houses. Only the emperor had a house that was built for him. Because of this, many houses were destroyed in the rebellions. The rebellions even tore the strongest of buildings apart. Only the palace survived, leaving a trace of how jealous the Hans were of the Tang, seeing as they started living in it and restored it to its normal glory... with their furnishings of straw.


Example of Palaces


Example of Huts



---------------------------------------------------------------------------------

The Process Of creativity that Tang Dynasty being Build and Fall

Liyuan, an aristocrat stationed in present-day Shanxi Province during the last part of the Sui Dynasty (581 - 618), took advantage of the political chaos to seize Chang'an City as his capital in the year 618, beginning another new and prosperous dynasty in Chinese history, the Tang Dynasty (618 - 907). It is regarded as one of the most prosperous dynasties in Chinese history. Many historians often compare it with the Han Dynasty (206BC - 220AD) which was another golden time in Chinese civilization. The Tang's national territory was larger than that of the Han Dynasty. Compared to the far-reaching influence of Han culture, Tang culture has had greater influence on both the Chinese and people abroad.

Qianling Mausoleum in Xianyang, Shaanxi
Two pinnacles, almost in succession, appeared thanks to the Tang emperors'  enlightened rule, during this unprecedented era in Chinese history. They were the 'Prosperity of Zhenguan' during the reign of Liyuan's son, Emperor Li Shimin (627 - 649) (a.k.a., Tang Taizong) and the 'Heyday of Kaiyuan' during the reign of Emperor Li Longji (712 - 756) (a.k.a., Tang Xuanzong). Between these two periods China's only female emperor, Wu Zetian, appeared and established her regime-Zhou (690 - 705). All these made China the largest and richest country in the world at that time.

After the outbreak of the Anshi Turmoil, during which Emperor Li Longji neglected state affairs and fell in love with his concubine, Yang Kwei Fei, the Tang Dynasty's power ebbed. Finally, because of domestic economic instability and regional separatism, the dynasty came to an end. In 907, the leader of a peasant uprising, Zhu Wen, established a new regime-Later Liang, and China began a half-century of political fragmentation, known as the Five Dynasties and Ten States.

---------------------------------------------------------------------------------

There are a lot of creativity artwork which is character design and digital artwork that about the Tang Dynasty that I found in the website......




Yaojin Chen
character of the old Chinese novel“Shuotang"(Story 
of Tang Dynasty) 
A hero who has been put in the jail for against the 
court of Sui Dynasty,later became the king of 
Wagang(the base of Rebellion)his mount is a black 
horse and he using a giant axe,He is famous for his 
unique attack skill:three axes


Qiong Qin
character of the old Chinese novel“Shuotang"(Story 
of Tang Dynasty) 
second name is Shubao
A native of Shandong province; major hero of the 
story,he and Yaojin are friends from way back.he 
is the 16th hero on the top list of the story.his 
mount is a horse with a yellow coat marked with 
white spots,using the double bronze mace


Cheng Luo
character of the old Chinese novel“Shuotang"(Story 
of Tang Dynasty) 
Qiong's cousin,the hero never lose in one on one 
challenge,so get the name "ever-victorious general"
he is the 7th hero on the top list of the story.his 
mount is a White Horse,using the silver spear.



.....So Awesome.....